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SECTION3
Questions21-23
Which opinion does each person express about filling out the evaluation forms? Choose your answer from the box and write the letters A-F next to questions 21-23.
A They encourage students to work hard.
B important change have been made because of the
forms.
C We would be judged because of what we write.
D It is alright to say that you don’t have an opinion.
E Probably no one reads them anywhere.
F They are required; if we don’t do them we
will get bad marks.
Joshua 21.______ Ethan 22.______ Lily 23.______Questions24-30
Complete the table below.
Write NO MORE THAN THREE WORDS AND/ OR A NUMBERfor each answer.
Opinions about project:
Lily
Joshua
Ethan
Initial Suggested Rating
24.______
25.______
26.______
Good Points
nothing specific
27.______
choice between 28.______
Bad Point
no practical point/ choices were both 29.______
should have given us 30 .______
no opinion
SECTION4
Questions 31-40
Complete the flow-chart below.
Write NO MORE THAN THREE WORDSfor each answer.
Product Life Cycle
Marketing Aims by Stage
Stage1: Market Introduction
Features:
---Costs 31 .______
---Sales volumes 32 .______
Marketing Strategy:
Step 1
Got the brand noticed by the 33.______
Step 2
Encourage potential customers to 34 .______
↓
Stage2: Growth
Features:
---Economies 35.______
lead to reduced costs and rise in sales.
Marketing Strategy:
Step 1
Find a way to 36.______return
customers.
Step 2
Differentiate the 37.______from
rival products.
↓
Stage3: Maturity
Features:
---Sales will 38.______
---Competition will be 39.______
Marketing Strategy:
Step 1
Continue to point out the differences
between your product and rival brands.
Step 2
Find new 40.______for the product.
SECTION 3
21. D
22. E
23. B
24. 4
25. 5
26. 4.5
27. well thought out
28. two topics
29. boring
30. more time
SECTION 4
31. very high
32. low
33. target market
34. try the product
35. of scale
36. reward
37. brand
38. peak
39. intense
40. applications