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关于广告的英语对话,关于广告的英语文章Popular Advertising Media A: Have you ever noticed that these days you can find all kinds of leaflets in your mailbox? B: Yes. And catalogues, too. A: Sometimes I really enjoy reading them. I always wonder if it costs a lot to make them. B: It does, actually. But by using this direct mail advertising, the company can expect a high response rate,which is good for their products. A: You see, there are also billboards, posters and neon signs everywhere. Most of them are really good. B: We call it the outdoor advertising. A: Oh, yes. I forgot you once worked for an advertising agency. B: You are right. That's how I know all this. Actually, you just mentioned two ways of advertising classified by medium. A: Well, what other kinds of media are there? B: Quite a few. For example, newspapers have always been adopted as a primary advertising medium because they are closely related to people's life. A: I know that. There is classified advertising, such as "Help Wanted", "Houses for Sale". B: Yes. But that's just a part of it. Newspaper advertisements also include preprinted inserts, display advertising and public notices. A: That's amazing. I never knew that before. B: Magazines can also be used as an ad in prestigious magazines can help the advertised products win a good reputation. A: All right. Do you think newspaper and magazine advertisements are challenged by television commercials? B: Perhaps that's true. But psychologically, people tend to believe what is in black and white. A: I agree. But television can transmit ad messages to everyone alike. Newspapers and magazines are not attractive to the illiterate. But television is fascinating to them. B: Right. TV commercials are capable of producing strong artistic impact, leaving a deep impression on the audience's minds. A; That's because television can combine moving pictures with good acoustics. B: Moreover, whether consumers are interested or not, repetition of commercials helps make products well-known and bring out their special qualities. A: I suppose you are right. But I usually concentrate on watching TV programs instead of TV commercials. B: We take that as one limitation of television as an advertising medium. A: Is it more expensive to make TV commercials? B: Oh, yes. Without a doubt, television advertising is the most expensive. A: That's what I think. B: Another type of ad is radio advertising. Radio broadcast really is universally heard. A: But I think the number of audience listening to the same radio commercials is limited. B: It's true. Each advertising medium has its own strong and weak points. A: So a general knowledge of these most popular advertising media will help companies make correct choices concerning advertising media. B: Yes. Usually a company employs several different kind of media at the same time. A: I should say it works. 标签:关于广告的英语对话,关于广告的英语文章 大学英语口语名校面试班英语口语速成VIP小班sat香港考试团