产品详情

先陈述结论，在前两句话中直接点明邮件的主旨，使用第一人称，拉近双方的关系，举事例，让写作充满真实性。下面是商务英语有哪些写作技巧的内容，一起来看看。

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1.先陈述结论

People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.

现在人们没有时间去斟酌你的思考过程。他们需要你在前两句话中直接点明邮件的主旨。

Wrong: In this white paper, we will investigate the potential imPACt of remedial sales training on our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.

错误示例:在这本白皮书中，我们将调查补救销售培训对顾客和销售员关系的潜在影响。首先，在开始调查之前，让我们讨论一下初始条件。

Right: If we don't fund the ABC sales training program, our sales will plummet.

正确示例:如果我们不投资ABC销售培训项目，我们的销售额会大幅降低。

2.使用第一人称

Strong business writing strengthens relationships. But how can you have a relationship with somebody you don't know or who hides behind biz-blab?

有力的商务合作能巩固关系。但是如何和陌生人或是满口术语行话的人建立关系呢?

Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction."

错误示例:这个组织的运作目标包括鼓舞士气和提高工作满意度。

Right: "I want to enjoy working here. I'll bet you do, too."

正确示例:我想享受在这儿工作。我相信你也是。

3.举实例

While abstract concepts have value, they're difficult to understand when not anchored by an actual example.

虽然抽象概念有一定价值，但是如果没有实例加以解释就很难理解。

Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."

错误示例:通过销售和营销能力提高销售效率对可持续的销售增长至关重要。

Right: "The other day, we lost the Acme account because our sales message and our marketing message didn't jibe."

正确示例:因为销售信息和营销信息不匹配，我们失去了重要客户。